Our Mission

WiST is a nonprofit organization that drives transformative growth opportunities for women and employers, from the classroom to the boardroom at the intersection of sports, technology and innovation.

Our Vision

A gender diverse industry that provides equitable access to opportunities and inclusive cultures across the sports tech landscape.

WHAT DIFFERENTIATES US

From inception, WiST defined three core principles that continue to drive us today.

Multigenerational Team

The core working team reflects the full range of career stages that WiST advocates for – from students to experienced professionals.

Male Champions

Support and participation from men in the industry are critical, as, without their commitment to embracing the WiST movement, nothing would change.

Action and Impact

WiST is not just a community that speaks up; it’s a tenacious, passionate movement of change agents who drive tangible results.

MEET OUR TEAM

We are product designers, sport scientists, data analysts, developers, start-up veterans, educators, and marketers with a common purpose: to #ChangeTheRatio for women in our industry by impacting the talent pipeline and company cultures.

WiST TEAM

  • Marilou McFarlane

    CEO + Founder + Chair emeritus

  • Laura Zavelson

    CFO + COO + Chief of Strategy

  • Casey Saussy

    VP, Programs + Partnerships

  • Alison Skidmore

    Director, Program Operations

  • Women in Sports Tech NETWORK+ Manager

    Kristiana Passeri

    Manager, NETWORK+

BOARD OF DIRECTORS

  • Alysse Soll

    WiST Board Chair; CEO ADVISORY, underdog venture team

  • Vicki Dallas

    Dallas Innovation Law

  • Siobhan Dullea

    WiST Secretary; Former CEO, MassChallenge

  • Stephanie Howard

    Cofounder + COO, Endstate

  • Zaileen Janmohamed

    SVP, Commercial Development & Innovation, LA28

  • Sandy Khaund

    Sandy Khaund

    WiST Treasurer; Founder + CEO, Credenza

  • Marilou McFarlane

    CEO/Founder/Chair Emeritus

  • Alexander Miles

    Founder & CEO, Breakthru

  • Elizabeth O’Brien

    Program Director, Sports & Entertainment, IBM

  • Kendall Tyson

    VP Strategy and Analytics, Seattle Kraken

  • Wendy (Wood) Yang

    Former group President HOKA & Teva

  • Amir Zonozi

    President & Co-Founder, Zoomph

WiST ADVISORS