Eliminate Influencer Marketing Bias with Curastory
San Francisco June 28, 2023 - We are proud to announce our partnership with Curastory, working to close the financial gap and racial bias in the influencer marketing industry.
According to Influencer Marketing Hub research, male influencers earn 30% more per piece of content on social media than female influencers. This is a close comparison to the 84 cents on the dollar disparity between males and females that we raise awareness for every Equal Pay Day.
In addition, influencers that identify as people of color earn 29% less than their white influencer counterparts with the gap widening for influencers that identify as black earning 35% less according to a study conducted by the MSL Group in collaboration with The Influencer League.
Curastory is a video enablement tool for all athlete and non-athlete fitness creators allowing them to edit, monetize, distribute, and track their videos across social media. For monetization, they are the first programmatic media buying solution for influencer content offering equal pay across their creators.
Through our partnership with Curastory, we are offering our corporate partners free advertisement campaigns where they can purchase video content from over 40,000 pro athletes, student athletes, and non-athlete fitness creators with guaranteed 6x in return on investment.
If interested, please contact info@womeninsportstech.org to learn more about our partnership offer to our corporate partners.
About WiST
Women in Sports Tech (WiST) is a nonprofit organization that drives transformative growth opportunities for women in sports tech and innovation at all stages of their careers, from the classroom to the boardroom. WiST develops and delivers innovative programs, original content and a global community that provide tangible value for women and employers alike.
Its flagship initiative, the WiST Fellowship program, provides internship experiences and grants for highly motivated college and graduate school students to pursue summer projects in sports technology. Additional WiST programs include the WiST NETWORK career hub, the single source for diverse hiring in the sports tech industry, the WiST Next Gen Resource Hub “Discover Sports Tech” for high school students, and the original content series WiST Presents, featuring female talent at all levels working in sports tech.
WiST is supported by donations from numerous corporations and organizations, including Australian Sports Technologies Network, Catapult Sports, Comcast NBCU, DICK’S Game Changer, FEVO, HOKA, IBM Sports, the NBA, Next League, Nike, Perch, PointsBet, Shorewind Capital, Sports Reference, SRAM, Stats Perform, Tempus Ex, Titleist, the USOPC, Zoomph and more. WiST has provided an array of diverse panelists for learning experiences at Hashtag Sports, CES, SIGA, SXSW, the Stanford GSB Sports Innovation Conference, and more. For more information, please visit womeninsportstech.org.
About Curastory
Curastory is a video enablement tool for creators allowing them to edit, monetize, distribute, and track their videos across social media. For monetization, they are the first programmatic media buying solution for influencer content.
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