Our Mission

WiST is a nonprofit organization that empowers transformative growth opportunities for women and employers, from the classroom to the boardroom at the intersection of sports, technology and innovation.


Our Vision

A diverse industry that provides equitable access to opportunities and inclusive cultures across the sports tech landscape.


 

WHAT DIFFERENTIATES US

From inception, WiST defined three core principles that continue to drive us today.

 

Multigenerational team

The core working team reflects the full range of career stages that WiST advocates for – from students to experienced professionals.

Male champions

Support and participation from men in the industry is critical, as without their commitment to embracing the WiST movement, nothing would change.

Action and impact

WiST is not just a community that speaks up; it’s a tenacious, passionate movement of change agents who drive tangible results.

 

MEET OUR TEAM

We are product designers, sport scientists, data analysts, developers, start-up veterans, educators, and marketers with a common purpose: to #ChangeTheRatio for women in our industry by impacting the talent pipeline and company cultures.

WiST Team

Marilou McFarlane

CEO/founder/chair emeritus

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Laura Zavelson

Chief of Strategy and Operations

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Casey Saussy

VP of Programs + Partnerships

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Emma Henzes

Manager, Marketing + Content

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Alison Skidmore

Director of Operations

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BOARD OF DIRECTORS

Marilou McFarlane

WiST CEO/founder/chair emeritus

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Alysse Soll

Board Chair

CEO ADVISORY at underdog venture team

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Victoire H. Cogevina Reynal

VP, Women’s Football; OneFootball

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Vicki Dallas

Shareholder, Dallas Innovation Law

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Siobhan Dullea

CEO, MassChallenge, Inc.

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Stephanie Howard

Founder & Creative Director, HOW AND WHY

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Sandy Khaund

Parallel Entrepreneur & Investor

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Alexander Miles

Founder & CEO, Breakthru

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Melanie Strong

Vice Chair

Advisor, Investor, Partner at NEXT VENTURES Sports and Wellness VC

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Amir Zonozi

President & Co-Founder, Zoomph

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Elizabeth O’Brien

Program Director, WW Sports & Entertainment Partnership Marketing, IBM

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Kendall Tyson

VP Strategy and Analytics, Seattle Kraken

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ADVISORS

Sameer Ahuja

President of GameChanger

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Steven Aldrich

Chair, Oakland Roots Sports Club

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Stefy Bau

Co-Founder & Director at Init Esports and Init Sports

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Lisa Bodine

STEM Sports Consultant; Sr. Database Engineer, Blue Sky Innovative Solutions

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Cheri Bradish

Loretta Rogers Research Chair in Sports Marketing at Ryerson University

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Meghan Chayka

Co-Founder, Stathletes Inc.

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Jessica David

Sr. Brand Manager at Intel

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Lisa Granatstein

Content Strategist

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Hélène Guillaume Pabis

Founder + CEO Wild.AI

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Nancy Hensley

Chief Product and Marketing Officer, STATS PERFORM

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Nicole Slayton Hogan

Founder and CEO at Motion Paradox

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Patty Hubbard

Managing Director & Co-Founder, BFWD

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Charles Johnson

Design & Product Strategist

Wearable Tech Expert

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Tiffany Kelly

Founder & CEO, Curastory

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Dr. Emily Kraus

Assistant Clinical Professor, Orthopaedic Surgery, Stanford Children’s Health | Lucile Packard Children’s Hospital Stanford

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Jenna Kurath

Vice President of Startup Partner Development, Head of SportsTech & The Farm

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Andrea’ Lattimore

Talent Acquisition Diversity Program Manager

Acushnet Company

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Alex Lehman

Investor, Sapphire Ventures

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Sandra Lopez

VP/GM, Intel

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Will Lopes

Chief Executive Officer at Catapult

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Jaclyn Mahoney

Director of Operations and Strategic Planning at Sports Reference, LLC

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Johnny Marcon

Vice President of Operations at Surfline\Wavetrak, Inc.

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Kiki Mills

Managing Director, DRIVE by DraftKings

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Lisa Nelson

Board Director | Advisor | Edmund Hillary Fellow

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Louis Patler

President, The B.I.T. Group

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Glenna Patton

Founding WiST Board Member Emeritus

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Craig Ridley

Co-Founder & CEO, ROUTE Analytics

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Jarvis Sam

Chief of Diversity & Inclusion, Nike, Inc.

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Susan Sigward

Director, Human Performance Laboratory at University of Southern California

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Marie Smith
Chief Information Officer and Co-Founder, Data360

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Oris Stuart

EVP, Chief People & Inclusion Officer, NBA

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Neda Tabatabaie

WiST Board Chair Emeritus

Vice President, Business Analytics & Technology at San Jose Sharks

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Cheresse Thornhill

Design Director, S.E.E.D. at adidas

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Eric Toda

Global Head Social Marketing, Facebook

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Krystal Williams

Founder, Providentia Group Board Chair, KinoTek

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Wendy Yang

Former group President HOKA & Teva, Board Member

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VOLUNTEERS

Mindi Bach

WiST Content Volunteer

Executive Communications Director, Rakuten

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Cecilia Cacciatore

WiST IT Volunteer

Senior Client Lead, TenisiTech

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Kristen Dozier

WiST Fellowship Volunteer

Strategy and Operations, LOVB

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Gina Garcia

WiST Fellowship Volunteer

Research Coordinator, Exos

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Lydia Hanewich

WiST Founding Volunteer

Sales Enablement Analyst, Duco

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Jamie Kent

WiST Co-Founder

Software Engineer at Discord

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Meg Latimer

WiST Founding Volunteer

Digital Project Management, NASCAR

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Nina Luker

WiST Co-Founder

Partner Development Lead, Smartly.io

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Dmitry Naumov

WiST IT Volunteer

CTO, CoachNow.io

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Dawn Ng

WiST Founding Volunteer

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Sydney Sarachek

WiST Founding Volunteer

Senior Manager, NBA

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Madison Savarese

WiST Research Volunteer

COO, JRZY

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